Streamlining Merchant Onboarding with Dynamics CRM Sales for our client

Project:

Implementation of Dynamics CRM Sales - Merchant Sales System (MMS)

Industry:

E-commerce

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The Challenge:

Client, a cashback program facilitating connections between merchants and consumers, required a streamlined system to manage merchant inquiries and merchant onboarding.

The Solution

  • Inquiry Capture: When a new merchant inquires through the website or phone, the inquiry is automatically captured in the MMS.
  • Automated Notifications: The system sends email notifications to both the merchant confirming receipt of the inquiry and the manager assigning the lead to a salesperson.
  • Five-Stage Sales Process: The system guides salespeople through a structured five-stage process:
    1. New: Initial information gathering and editing.
    2. Contacted: Qualification and disqualification of leads
    3. Opportunity: Gathering offer details from the merchant.
    4. Agreed to Participate: Sending a participation form to the merchant for review and adjustment. The form is integrated with Dynamics CRM and automatically pushes submitted details back to the system. Salespeople can review and approve/disapprove the offer, triggering automated email notifications to the merchant with any necessary corrections.
    5. Pending Contract: Upon approval, the system auto-generates contract documents and sends them to the merchant for DocuSign e-signature. Once signed, the contract is automatically forwarded to client managers for their digital signature.
  • Communication Management: Automated emails keep all stakeholders informed throughout the process using customizable templates that pull relevant information from the CRM.
  • Performance Monitoring: Dashboards for salespeople and managers provide real-time insights into sales activity and performance. Additionally, reports are available for managers to gain deeper understanding of the sales pipeline.
  • System Integrations: The MMS seamlessly integrates with client's website, merchant portal, and DocuSign for a unified experience.

The Result

  • Improved Efficiency: The automated workflows and centralized system significantly streamline the merchant onboarding process, reducing manual tasks and saving valuable time.
  • Enhanced Cummunication: Automated notifications and email templates ensure clear and timely communication among salespeople, managers, and merchants.

  • Streamlined Sales Process: The structured five-stage process guides salespeople effectively, improving lead qualification and conversion rates.
  • Simplified Contract Management: DocuSign integration facilitates efficient contract generation, signing, and management.
  • Data-Driven Decision Making: Sales dashboards and reports empower managers to make informed decisions based on real-time data and insights.

The Conclusion:

The implementation of Dynamics CRM Sales based MMS has provided client with a streamlined merchant onboarding process, leading to increased efficiency, improved communication, and enhanced sales performance. The system provides a centralized platform for managing leads, opportunities, contracts, and communication, ultimately enabling client to onboard merchants faster and more effectively.